2010年9月24日星期五

designer_replica Chopard 38/3447-22 yg watch are flying off the shelves

designer_replica Chopard 38/3447-22 yg watch With Christmas fast approaching Sekonda watches are flying off the shelves. Seksy by Sekonda the iconic fashion watch range are proving extremely popular again. Part of the popularity of Sekonda watches is down to their innovative advertising strategy. They are one of the only brands that have successfully utilised the ident strategy. An ident is a short advert immediately before and after a program, normally this is for a station or channel, but Sekonda have utilised the practice to create short memorable adverts explicitly connected with the show that they surround. Last year Sekonda placed advertising idents for their Hidden Hearts watch throughout the broadcast of ‘An Audience With Take That’. A large picture of the watch, was accompanied by a phone number that you could text to get the location of your nearest Sekonda dealer. They received 1500 texts during this program alone, the largest number ever recorded for this type of advertising. The retailers that I have spoken to have said it is one of the few times where advertising has resulted in customers coming into a store and requesting a particular watch. The success of the strategy meant that this year Sekonda have gone all out. They have been sponsoring a variety of programs to advertise their key lines. The first show to be broadcast was called ‘John Sergeant on the Tourist Trail’. designer_replica Chopard 38/3447-22 yg watch was sponsored by the Sekonda Twilight Pearl ladies watch. The Twilight Pearl watch will also sponsor upcoming show ‘I Dreamed a Dream – The Susan Boyle Show’. This show is due to be broadcast on Sunday 13th December after the conclusion of X Factor. It will feature singing and chat with Susan Boyle the star of ‘Britain Got Talent.’ Seksy by Sekonda are also sponsoring another landmark show featuring Cheryl Cole. ‘A Night In With Cheryl Cole’ is going to be broadcast on the Saturday 12th of December after the first part of the X Factor final designer_replica Chopard 38/3447-22 yg watch.